Author Archives: Nathan Bowers
How Apple nails Fit and Finish
This is the Trackpad preference pane on the new MacBooks: Zoom The bottom right is a video loop demonstrating the various gestures. When you click options on the left, the video changes to show just the selected gesture. Even though … Continue reading
Modal Dialog Hell
I’ve written about why modal dialogs are almost always a bad idea before. Unfortunately I am not Emperor of the Internet (yet…) so annoying modals persist. Offender: Network World The Crime: Popping a modal for a “how can we make … Continue reading
The one blogging disaster you can’t recover from…
…is data loss. I bet you thought I was going to say “zombie apocalypse”. Probably drew the brain a bit big for an SEO consultant. Feel free to steal this image. Usually I encourage people not to be afraid of … Continue reading
In the event of Zombie apocalypse, please keep blogging
Paul Boutin tells us to “kill our blogs” in Wired because the market (i.e. the first page of Google results) has been overrun by professional blogs like Engadget, HuffPo, and Boutin’s employer, Valleywag. Supposedly we don’t have a chance against … Continue reading
In-store pictures and review of new aluminum MacBooks
What’s great about the new MacBooks (and MacBookPros): Totally awesome new “slits” for the breathing “sleep” light and IR ports. Though you’d think Apple would have the technology to add a Cylon/K.I.T.T. sensor sweep motion by now. New multi-touch trackpad. … Continue reading
HP’s TouchSmart website marketing: How to snatch defeat from the jaws of victory
I saw a commercial for HP’s new multi-touch computer. It looked cool, so I tried to look it up on HP.com. Instead I was treated to a marketing disaster of biblical proportions. The HUGE thing HP’s web designers/marketers did wrong: … Continue reading
Twitter vs. Facebook: the “doe eyed” edition
In Clive Thompson’s otherwise excellent NY Times Magazine piece on The Brave New World of Digital Intimacy he refers to Mark “Shower Sandals” Zuckerberg as “doe eyed”. I should update my “media contact” page to say: No descriptions of my … Continue reading