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Those organizations are right to worry. Scoble was happy at Microsoft, vibramycin doxycycline hyclate, Vibramycin dosage, but he built so much equity in "Scoble Inc." that his decision to leave practically made itself. The same applies to Jeff Atwood of Coding Horror, vibramycin hyclate. Welcome to the world of free, fast, ubiquitous self publishing, vibramycin online. Vibramycin hyclate, So what's a company to do. Official, vibramycin medication, Vibramycin for cats, cautious, and faceless blogs are invisible, vibramycin syrup. Comprare vibramycin online, All worthwhile insider blogs start organically, without approval, generic vibramycin, Vibramycin drug, in the face of hostile hierarchy (legal and corporate communications departments are all about risk avoidance and controlling the conversation, not empowering employees), vibramycin doxycycline hyclate. Vibramycin tablets, I personally admire companies that embrace the openness of blogging and social media, but admiration doesn't pay Microsoft's bills, order vibramycin.
What we need are case studies:
- Robert Scoble: Vibramycin online, He was good for Microsoft, but he outgrew them and took his brand equity with him.
- Gina Trapani: Her job is blogging, and still her notoriety is a problem for her employer.
- Corporate customer service via Twitter: See @ComcastCares, @JetBlue, @Zappos, and @hrBlock. Vibramycin suspension, It's nice that big companies are allowing their most savvy and therefore most influential customers bypass the "please listen closely because our menu options have changed" circle of hell, but what about the 99.9% of customers that don't know about Twitter, vibramycin dosage. Doxycycline vibramycin, Also, Twitter can have less downside for big companies because Twitter accounts can be more "faceless" than a blog, and so far nobody has turned a Twitter account into a career in punditry.
- MiniMicrosoft: Anonymous (hard to stop or co-opt), influential, and critical (but fair). These bloggers care about the company, but they're disenfranchised by middle management.
- Matt Cutts of Google: Good PR for Google, but again, he's building more equity as "Matt Cutts, SEO Authority" than "Matt Cutts, Google employee".
- Apple: Only Apple can get away with being a tech company without bloggers.
Blogging is a mixed bag for big companies, but it's essential for small companies and startups. 37signals is the best example: they blogged from day 1, their products have collaborative, blog-like features baked in, and notably, the company blog (and not personal employee blogs) is where the action is.
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Excellent post. I was actually just thinking about this issue today. My company is introducing internal blogging as a way for exec to reach out to resources but they still don’t fully understand the potential. I also don’t think they would be down with an employee blogging about the corporate experience there. Although I believe that some of the creative divisions would be happy about it.
Wow, just look at how they plan to use it: top down, from Moses on the mountain to the peons.
They think it’s just like the usual BS from the “communications” department, except all shiny and “webbish”.