Below is a screenshot of the NBC.com player Biaxin for strep, . Can you spot the problem, biaxin xl 500mg. Biaxin for strep throat, 
If you guessed “the network boneheads are stuck in 1972” you win a prize.
The only way this is better than normal TV is that it's already time shifted, biaxin for sale. Biaxin for strep, Otherwise it's the same old interruption-driven marketing (I don't want Gas-Ex right now, thanks) on the same old schedule (it's still up to me to remember to come back for new shows), biaxin for ear infections.
What NBC should have done:
- Put "Subscribe" everywhere. Nobody remembers TV schedules anymore, biaxin for strep. Biaxin xl 500, We want to be notified via RSS, text message, prescriptions for bladder infections, Biaxin xl 500mg clarithromycin, or email.2
- Enable a "permalink" for player minutes and seconds. Permalinks make bookmarking, sending to friends, biaxin xl pak directions, Biaxin for ear infection, and embedding video elsewhere much more powerful. Even YouTube doesn't do permalinks yet, order biaxin, Medication for ear infection, so it's a real opportunity for NBC to add value.
- TV ads don't work on TV anymore, and they're even less effective when I can check Twitter, prescriptions for bladder infections, Biaxin xl 500mg clarithromycin, email, and blog stats with one key press while the ads play, biaxin xl pak directions. Biaxin xl 500mg, NBC's ads are particularly bad. Not only do they run horrible T.G.I, biaxin for ear infection. Friday's ads featuring that sweaty guy with bleached hair Biaxin for strep, , their "seconds remaining" timer lies like hell.3
- Why can't I embed this on my own site? NBC, why not help me promote your products?
- Link to or scrape from Wikipedia. Wikipedia knows more about TV lore than the networks ever will. Medication for ear infection, Why not make use of it?
- Put all their shows and stars on Twitter. If Steve Carell was a Twitterer he'd have 10, biaxin xl pak, Buy biaxin online, 000,000 followers.
Why they won't do it:
- TV networks are in the "deliver millions of eyeballs to car manufacturers" business of the past, not the "show relevant, actionable ads to interested, qualified viewers" business of today.
As promised in a previous post, I've summoned all my godlike design powers to mock up the perfect player UI that will save TV forever:
Swish.
- All the networks' web video work pretty much the same. Sorry to pick on you NBC, we had good times what with Knight Rider and all.
- Collecting email addresses to give users real value is the cornerstone of Permission Marketing.
- Ideas for better "internet TV" ads: 1) Let me buy DVDs and merchandise of this show right now. 2) Let me pick the brands that can advertise to me so the system can learn my preferences. 3) Only show me commercials for movies and shows somehow related to the one I'm watching.
- Update: The mockup image has been moved into the post. Originally it wasn't. I save you clicks because I love you.
Previous posts in this series:
.
Similar posts: Avelox 500 mg. Buy cheap stromectol online. Avelox tab 400mg. Macrobid without prescription. Avelox 400 mg tabs. Buy macrobid. Levofloxacin 750. Biaxin xl 500mg clarithromycin. Suprax glass. Buy macrobid.
Trackbacks from: Biaxin for strep. Biaxin for strep. Biaxin for strep. Biaxin for strep. Biaxin for strep. Order biaxin. Buy biaxin online. Prescription for ear infection. Biaxin for strep throat. Biaxin for strep.
Great post. All of the networks have the same issue. ABC was the first to embrace putting their content online. I’m hoping they will pick up on the needs outlined above soon.
NBC/Fox does a lot more with their content on hulu. If you really want to watch shows online that is the site to do it.
Couldn’t agree more. Hulu isn’t that bad but their ads also suck. And the ‘contracts’ seem short. Many episodes and movies are only available for a limited time. Hook it up with more HD space or something. There are plenty of people who would never bother to buy the 1st Season DVD of Lost based on a single episode they enjoyed, but if it’s available free online(legally)..the studio still gets Ad revenue and that person may later decide to purchase the DVDs to catch up.
What annoys me the most with, I think it’s Fox, is that they ask you to install their own software to even watch it.
I definitely like:
3) Only show me commercials for movies and shows somehow related to the one I’m watching.
And that can even save them money on ‘Market Research’. Just like Amazon or IMDB or..everywhere else that has a list of ‘People who liked this also like…’
I just think it’s because the big bosses in TV ARE still living in the 70’s. I figured it’d be great for Ad revenue ratings. Instead of ‘We THINK because of Nealson Ratings X people watched this on TV’ they can just say ‘We KNOW every episode gets watched X number of times online.’
They also don’t seem to understand. TV will die soon. I no longer own one. I watch all my TV shows and movies online. I don’t mind watching a bit after the OnAir date, as long as it’s not on a painfully overFlashed/overJavaed interface.
Thanks Jonah. Hadn’t used Hulu before. It would have saved me all that writing: “Dear TV site designers, go to Hulu.com and take notes.”
Hulu has everything that’s missing from the major network sites and does it all with a much cleaner design.
What’s obvious here is that the very idea of a TV “network” is dead. Channels are an artifact of spectrum scarcity. As “Google = the internet” for most people, so shall some site one day “equal video entertainment”.
Maybe there’s yet a another solution to the problem. I do believe that if advertising companies produce interesting, engaging video ads that catch viewers’ attentions hook line and sinker, then they wouldn’t worry about people (even those with really short attention spans) skipping their ads. I’ve resisted clicking on my mouse or switching to another channel when a humorous or interesting ad comes along…Just a thought.
Good point Clarissa. There are plenty of ads that I enjoy watching. I’m a sucker for any Apple or Honda ad because I buy into what they’re all about. I loved the Gears of War ad because of the “Mad World” cover from Donnie Darko.
However, though those ads “reached” me, I couldn’t take action on those ads at the moment of contact.
And what about other 99% of people who don’t already buy into those products? Preaching to the choir doesn’t do advertisers much good.
TV advertising is just too broken.