ConversationAgency just posted about the impending doom of live TV. Money quote:
When you have a magazine next to you on the couch, the TV blaring and the NY Times homepage on your computer, what do you count as an impression? We all know that people can’t consume 3 three different medium at once, so how do you count these three impressions?
By commenting there I brain dumped a blog post I had been meaning to write. Here’s what I said:
Notice that although TV networks are “trying” to get hip to the new reality with streamable shows w/ embedded commercials, they still really really pretty please wish it was 1965 before the age of infinite channels and time shifting.
They spend all this money building awesome browser media players with copy protection and forced ads and everything, meanwhile they TOTALLY FAIL to put an RSS feed, or even a stinking “email me when this show updates” link ANYWHERE. Classic Seth Godin style “meatball sundae”.
Wake up TV networks, it’s not about you, it’s about me!