One of my heroes, Pam Slim of Escape from Cubicle Nation, did a “tips for beginning bloggers” interview with me for her podcast. My main points were:
Don’t worry about doing things perfectly; worry about producing lots of output. It’s the fastest way to improve.
Goal driven design and measuring success.
A bunch of technical stuff that makes [...]
A client who has recently launched a blog asked me two questions yesterday:
My Feedburner subscriber count seems to swing without reason. What’s the deal?
How come I got a traffic spike from StumbleUpon but only retained a handful of subscribers?
With my client’s permission, I’m sharing my answers here. As always my advice starts with “Don’t Panic” [...]
It’s too bad that the search engine optimization field is so shady. Most practitioners are ethical consultants providing a valuable service, but the noisy ones are bad apples who promise that if you’ll follow their 247 step plan, and fork over hundreds of dollars a month, they’ll initiate you into their SEO mystery cult.
In other [...]
Good search engine optimization (SEO) usually involves making it easier for both Google’s computers and humans to understand your content. Pretty Permalinks are an example of this:
Bad permalink: http://nathanbowers.com/?p=502 It doesn’t tell Googlebots (or humans) anything about the content of the page. Also, search engines penalize URLs with “?” in them because they indicate the [...]
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