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  1. Interestingness




  2. Relevance




  3. Actionability




Let's look at three emails I've gotten from services that have permission to contact me:



1) iTunes Receipt for $0.00 (plus my precious attention)



enlarge

No money changed hands Vibramycin 100 mg, . Vibramycin uses, Why do I need a receipt. I know what apps I downloaded, vibramycin dose, Vibramycin suspension, they're sitting on my iPhone home screen. Hmm, vibramycin medication, Comprare vibramycin online, haven't fondled the iPhone in a few minutes, better do that now… [licks touchscreen]



2) Jott's "Everything is OK" alert


Jott has several email notification options that you can mix and match:


  • Email confirmation of every Jott note I create, order vibramycin. Vibramycin dosage, (too noisy)

  • Daily email, whether or not I've done anything new.

  • Weekly email, vibramycin doxycycline, Generic vibramycin, same as above. (too infrequent)


The email I need instead is "send me a daily summary email, only if I've created a Jott", vibramycin 100 mg. I sent an email to Jott requesting this, vibramycin syrup, Vibramycin hyclate, and this is what they sent back:
Hey Nathan,
Thanks for the suggestion, vibramycin chlamydia. Vibramycin tablets, Have a great day,
Brooke

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3) Sonic Living wishlist alerts (the example that rocks)



Why this wins:

  • Interestingness: "Sweet. A rock show is coming to my town!"

  • Relevance: "Not just a rock show, doxycycline vibramycin, Vibramycin for cats, but a show by an artist with at least [x] number of songs in my iTunes library. Awesome!"

  • Actionability: Especially the one that says "buy tickets".


Great work Sonic Living, doxycycline vibramycin. Vibramycin doxycycline hyclate, I remember when I found you a few years ago. I was thinking to myself, vibramycin drug, "why can't iTunes tell me when bands I love are coming?" so I googled that and we've been in love ever since.

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3 Responses to Vibramycin 100 Mg

  1. bj says:

    all hail sonicliving!

  2. jose says:

    sonic living has resulted in another drain hole for my bank account, but yeah, it totally wins.

  3. GirlPie says:

    I know you know this, but you asked why —
    The first two examples are marketing/self-serving:
    #1: iTunes showing you “look at all you got for free!” is meant to make them seem generous (I always line-item the comped stuff I deliver, and the clients feel special.)
    #2: Jott reminding you to use them and refer a friend. It’s an auto-send and doesn’t even know it’s showing zeros, but it earned them a suggestion from you, so they’ll count it as a great success.
    #3: Sonic Living — a swell example of each of the three things you asked for in e-marketing. Thanks for turning me on to them, and illustrating the point.

    NB: nice blog design…