1. Keep it real.
2. Stay at it.
It’s the most cliché advice ever, but it works. All the technical stuff that the SEO gurus want to sell you doesn’t matter.
Some of the most popular bloggers have ugly websites, bad typography, shocking SEO failures, and they often live in the TypePad domain ghetto.* No matter, the traffic and the commenters keep coming because consistently offering real value trumps technology mistakes.**
What’s really amazing is after you build an audience, you can “kill” your blog, but your audience will remember you. You can pick up right where you left off, and you might even be more sought after. Just ask Kathy Sierra. She quit blogging before she’d even peaked.‡ After a year of radio silence she started a Twitter account and attracted hundreds of followers almost overnight.
Sure, it’s good to do the technical stuff correctly, but just remember that SEO and the rest of it reaches a point of diminishing returns much faster than the SEO gurus would have you believe.
So to all my friends out there sweating the techie details, stop worrying and start writing. If you need help there’s a world of friendly geeks out there that will help you just for the love of the craft.
* I’ll pick on Fred Wilson because he seems like a tough guy: His blog isn’t pretty and it’s got technical issues. As a well known tech VC he could snap his fingers and fix all that, but it’s more important for him to clutter up his sidebars with widgets as a learning exercise. Also, there’s something endearing about a site that looks hand rolled by one person. Nothing turns me off faster than a formerly rough and tumble blog that goes “legit” with a shiny new design and a network of guest bloggers. Yuck.
** The wisdom of the cloud is more powerful than your technical errors.
‡ See also: Dave Chappelle.
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