My last post was about the iPhone buying experience. Seth Godin blogged about the marketing/economics behind the “scarcity” of “event” launches and described the solution more succinctly than I did: “Use the internet to form a queue.”
Preordering and prequalifying to minimize waiting and maximize satisfaction is such an obvious solution I just can’t believe that [...]
Tag Archives: retail
More on Apple’s 3G iPhone rollout FAIL.
July 16, 2008
• Comments (5)
How to survive a five hour iPhone line (hint: stay home)
July 15, 2008
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My epic 5 hour iPhone buying experience, and how it could have been MUCH better.
