Below is a screenshot of the NBC.com player. Can you spot the problem?
If you guessed “the network boneheads are stuck in 1972” you win a prize.
The only way this is better than normal TV is that it’s already time shifted. Otherwise it’s the same old interruption-driven marketing (I don’t want Gas-Ex right now, thanks) on [...]
CEO David Calhoun has a simple plan for Nielsen: Make gobs of money and reshape the future of marketing and media.
— Fortune Magazine on Nielsen ratings
Good luck with that Dave. TV and radio are by their very nature terrible at measuring what we like. You can’t just broadcast energy waves all over the place and [...]
However lousy it is to sit in your basement and pretend to be an elf, I can tell you from personal experience it’s worse to sit in your basement and try to figure if Ginger or Mary Ann is cuter*. — Clay Shirky
This weekend at the Coffee Cat I enjoyed a large house blend with [...]
ConversationAgency just posted about the impending doom of live TV. Money quote:
When you have a magazine next to you on the couch, the TV blaring and the NY Times homepage on your computer, what do you count as an impression? We all know that people can’t consume 3 three different medium at once, so how [...]
